• Date: April 01, 2014 - April 01, 2015
  • Location: Las Vegas
  • Partner: The Cosmopolitan of Las Vegas
  • Artists: Tracey Emin

Press Release


The Cosmopolitan of Las Vegas, in partnership with Art Production Fund, is pleased to announce the launch of Tracey Emin’s moving series of digital neon works “I Promise to Love You” shown hourly as part of PAUSE, a public art exhibit on all LED signage both in and outside the resort.

“I Promise To Love You” is comprised of six artworks around the theme of love. In this unique moving image, the glowing words—made of digital neon lights—slowly spell themselves out, as if being written by the invisible hand of Emin herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love.

“I Promise To Love You” is featured on the hour, every hour on 8 individual LED screens for more than three minutes, including the resort’s 65-foot, the marquee on the pedestrian sidewalk along Las Vegas Boulevard, the three signs at each of the east entrances to the resort, the two tickers on the east corners of the building and the LED sign inside the northeast entrance near Bond. “New Friends” by David Shrigley, will continue to be showcased on the half hour.

Tracey Emin, one of the world’s most celebrated contemporary artists, was born in London in 1963 and studied at Maidstone College of Art and the Royal College of Art, London. She has exhibited extensively internationally including solo and group exhibitions in Holland, Germany, Japan, Australia and America. In 2007 Emin represented Britain at the 52nd Venice Biennale, becoming the second female artist to ever do so. That same year, Emin was made a Royal Academician and was awarded an Honorary Doctorate from the Royal College of Art, a Doctor of Letters from the University of Kent and a Doctor of Philosophy from London Metropolitan University. In 2011 she became the Royal Academy's Professor of Drawing and in 2012 Queen Elizabeth II appointed her Commander of the Most Excellent Order of the British Empire for her contributions to the visual arts.

In 2008 Emin had her first major retrospective 20 Years at the Scottish National Gallery of Modern Art, Edinburgh, which toured to CAC, Malaga (2008) and Kunstmuseum Bern (2009). Her extensive exhibition history includes solo and group exhibitions at Blumenbar Verlag, Berlin (2008); Victoria & Albert Museum, London (2010); Blanton Museum of Art, Austin (2010); a major survey exhibition Love Is What You Want at the Hayward Gallery, London (2011); Turner Contemporary, Margate (2012); Malba – Museo de Arte Latinoamericano de Buenos Aires, Argentina (2012), a two gallery solo show at Lehmann Maupin, New York (2013). Current exhibitions include a solo exhibition at the Museum of Contemporary Art, Miami which opened in December 2013.

Emin's work can be found in numerous public and private collections around the world, including the Albright Knox Gallery, Buffalo; Camden Arts Centre, London; Hara Museum, Tokyo; Museum of Contemporary Art, Los Angeles, Museum of Modern Art, New York; Museum van Loon, Amsterdam; National Portrait Gallery, London; Centre Georges Pompidou, Paris; Saatchi Collection, London; Walker Art Centre, Minneapolis; and Tate Britain, London. The artist lives and works in London, England.

PAUSE is an innovative public art program that transforms The Cosmopolitan of Las Vegas 65 foot marquee and other LED signs into a spectacular large-scale digital canvas showcasing work from leading contemporary artists. Viewers are instantly transported from the everyday buzz of The Strip to a thought-provoking place of contemplation and reflection. This urban art oasis turns an everyday sign into a cultural portal with the ability to touch everyone who passes by.

The Cosmopolitan of Las Vegas

3708 Las Vegas Boulevard South

Las Vegas, NV 89109