TOMMY HILFIGER: SURF SHACK
Press Release
Tommy Hilfiger introduces limited-edition surf shack collection for Spring/Summer 2013
AMSTERDAM AND NEW YORK (January, 2013) – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the surf-inspired Summer 2013 men’s and women’s Tommy Hilfiger sportswear collections. Surf Shack, a specially designed limited- edition capsule collection, accompanies the seasonal collections to further celebrate the après-surf lifestyle. Featuring easy silhouettes, bold patterns and pops of neon, Surf Shack gives a laid-back attitude to Tommy Hilfiger’s signature classic, American, cool aesthetic.
The Surf Shack collection includes 12 pieces for women and 16 for men, including beach-ready apparel, footwear, sunglasses, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited- edition collection is complemented by a series of unique surfboards, custom- designed by five American artists. The capsule collection and surfboards will be available in Europe, the U.S. (including Macy’s), Asia, Latin America, and on Tommy.com as of April 15, 2013.
“It’s the easy, laid-back vibe of the surf culture and beach life that I find so inspiring,” said Tommy Hilfiger. “Since the 1960s in California, when surfing emerged as an American phenomenon, the sport has embraced its own identity in fashion. The Surf Shack collection infuses quintessential surf statement pieces with modern accents; these prep-surf pieces work as well on the famed surf beaches of California as they do on the shores of Biarritz or Costa Rica.”
In menswear, bright board shorts, neon plaid prints and diverse chambray shades epitomize bold surf style. The brand’s classic heritage comes across in simple tees, loafers, patterned shorts and a high- collared cotton jacket for early morning surfs or late-night beach bonfires.
For women, the collection features easy silhouettes and bright colors. A chambray playsuit, crisp white blazer or pleated dress can slip over a two-piece bikini in striking stripes of salmon pink, daffodil yellow, turquoise and clementine. Paired with easy-going sandals, rafia wedge heels or a surfboard-shaped wooden clutch, the look channels laid-back surf sophistication. Accessories include fuchsia beach totes, neon sunglasses and reversible watches in coral, platoon blue, cyan and elfin yellow.
Art Production Fund 2013 Artist Surfboard Collection
Tommy Hilfiger has partnered with Art Production Fund (APF), a non-profit organization dedicated to producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. APF assists emerging and established artists in expanding their crafts to spaces beyond traditional art institutions. The results propel public art in new directions, encouraging diverse audiences to experience and understand art in new ways.
In support of the ongoing partnership, and to celebrate the world of surfing, Tommy Hilfiger has collaborated with five contemporary American artists – Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon – to create unique, custom- designed surfboards to complement the Summer 2013 Surf Shack capsule collection. From pop-culture portraits to mystical abstracts and chalk-on-slate paintings, the artists have each applied their innovative, creative visions to the boards. From April 15, a limited number of the boards will be available for purchase at select Tommy Hilfiger stores worldwide.
Surf Shack Installations
As a final tribute to Surf Shack, select Tommy Hilfiger flagship stores worldwide will set the stage for unique surf-inspired installations. Dedicated windows and in-store set-ups will infuse the stores with a relaxed, beachy, surf-savvy vibe. The special Surf Shack installations will pop up across Europe at stores in Amsterdam, Antwerp, Barcelona, Hamburg, London, Milan, Paris and Stockholm, and at locations in Miami, New York, Los Angeles, Hong Kong and Tokyo.
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