CURTIS KULIG AT THE STREET
Press Release
The Street announces its second annual sidewalk sale with artist Curtis Kulig onsite to unveil a new mural, '99.9% Happy' & to host an interactive public sticker installation: Saturday July 23, 2016
July 7, 2016 – Chestnut Hill, MA – The Street will host its second annual Sidewalk Sale on Saturday, July 23rd from 10am-8pm. The Sidewalk Sale is an annual event with incredible summer discounts, perks and entertainment. This year will be all the more unique as artist Curtis Kulig will unveil a site specific mural and host an interactive public sticker installation at the event. The Street is located at 55 Boylston Street, Chestnut Hill, MA; www.TheStreetChestnutHill.com.
At the Sidewalk Sale, The Street will debut its fifth major public art initiative in less than two years. Presented in association with Art Production Fund, artist Curtis Kulig will unveil an original, site specific mural – '99.9% Happy’ – at The Street and host an interactive public sticker installation that afternoon from 12-2 pm.
The mural and stickers will feature Kulig’s iconic Love Me, a simple, two-word manifesto spotted in cities around the world, including London, Paris, Istanbul and Tokyo. His signature Love Me catapulted Kulig into fame, garnering coverage from The New York Times, Vanity Fair and Vogue, attracting attention from collectors, celebrities and creative directors alike, including Bobbi Brown, the Kardashians, Karlie Kloss, Pharrell Williams and Seth Rogen, and leading to multiple fashion collaborations.
Specifically, '99.9% Happy’ is comprised of 53 black and white Love Me signature smiley faces and one frowny face in red. The mural will be located on the façade of 33 Boylston Street and spans 8.2 feet wide and 54.5 feet tall. During the Sticker Installation, participants will receive small versions of Kulig’s signature smiley stickers and have the opportunity to work alongside the artist by placing the stickers on designated surfaces at The Street. The mural and stickers will be permanently on view at the property.
In addition to this exciting new art, The Street’s Sidewalk Sale offers incredible summer discounts, perks and entertainment across the property’s 43 stores and restaurants. Shoppers will find highlights such as 60% off select styles at VINCE; 25% off at Ku De Ta; 15% off at Polkadog Bakery; discounts on gift cards at Showcase Super Lux; complimentary hand facials from skoah; and $5 gift cards towards future purchases with every $25 spent at Juice Press. Former brands in The Pop-Up will have creative activations around the property, including florist Alice’s Table, bagel masters OMG! Bagels, and dessert experts, Sweet Lydia’s.
The first 200 shoppers will also receive a complimentary limited edition canvas tote, designed by Kulig exclusively for The Street, and a Love Me green juice from Juice Press. The Love Me green juice features Kulig’s iconic mark on the bottle and is made with green apple, spinach, kale, and lemon. The juice first debuted in 2015 and has been popular ever since.
The Sidewalk Sale is part of Summertime at The Street, a three-month series which features free fitness classes, live music, and kid-friendly events five days a week. The complete calendar for Summertime at The Street is available online: www.thestreetchestnuthill.com/events.
About The Street: Located in the heart of Chestnut Hill, The Street has quickly become one of the region’s most delightful destinations for shops, eateries, entertainment and culture. Both a leader in national retail trends and a cornerstone within its Chestnut Hill community, The Street enchants its visitors with a collection of 41 unrivaled brands, as well as lively events by way of art, live music, fitness and kid-friendly fun. The Street boasts the first Juice Press, Showcase SuperLux, Shake Shack and Splendid in Massachusetts, as well as such locally and nationally loved retailers as MiniLuxe, Vince, Ku De Ta, Jonathan Adler, skoah, Polkadog Bakery, Intermix, Calypso St. Barth, Del Frisco’s Grille, lululemon athletica, Pinkberry, Treat Cupcake Bar, Be Styled and Polarn O. Pyret. New tenants join an already robust lineup including The Container Store, Legal Sea Foods, Aquitaine, The Cottage, Star Market, Eyespot, Comella’s and more. The Street's recent transformation under owner WS Development led Improper Bostonian to deem its Chestnut Hill home as Boston's "Best Shopping Destination" and the International Council of Shopping Center’s U.S. Design and Development to recognize the property with a Gold Award in the category of Renovations/Expansions of Mixed-use Projects. The Street is located at 55 Boylston Street, Chestnut Hill Massachusetts, directly along Route 9, between Hammond Pond Parkway and Hammond Street. For more information about exciting events and retailer announcements, please visit www.TheStreetChestnutHill.com to join the e-club or follow The Street on Facebook: The Street Chestnut Hill, Twitter and Instagram: @shopthestreet.
About Curtis Kulig: Artist Curtis Kulig lives in New York City where he gained unprecedented attention with his signature manifesto ‘Love Me’. Offering his private plea in the most public of platforms, he quickly gained notoriety and began focusing on canvas and sculptural work. His 2015 'Accuracy Series’ offers a look at the idealized against the attempted, with a target canvas created each month. This personal exploration into vulnerability along with his omnipotent humanitarian message, have made him one of the most publicaly embraced artists in the world today. He has been featured in the New York Times, Vanity Fair, The Wall Street Journal and Juxtapose and is a frequent contributor of works to charity auctions including Free Arts, Art of Elysium, and the Tibetan Fund; completed his second collaboration with Bono's (Red) charity for World Aids Day and most recently awarded an auction winner with a private painting lesson with Seth Rogen for his Hilarity for Charity Organization. For more information please visit http://www.curtiskulig.com
Art Production Fund is a 501(c)(3) non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Projects include: Rudolf Stingel, "Plan B," NYC, 2004; Elmgreen & Dragset,“Prada Marfa,” Valentine, TX, 2005, permanent; Noble & Webster, “Electric Fountain,” Rockefeller Plaza, NYC, 2008; Yoshitomo Nara, “White Ghost,” Park Avenue, NYC, 2010; Chuck Close & Kehinde Wiley, “ART ADDS 2,” NYC, 2011; “After Hours: Murals on the Bowery,” NYC, 2011; Josephine Meckseper, “Manhattan Oil Project,” NYC, 2012; Yoko Ono, “Imagine Peace Times Square,” NYC, 2012; Yvette Mattern, “Global Rainbow After The Storm,” NYC, 2012; Ryan McGinley, “Taxi TV,” NYC, 2013; FriendsWithYou, “Light Cave,” NYC, 2014; Hanna Liden, "Everything," NYC, 2015; Gerard & Kelly, “Modern Living,” Los Angeles & New Canaan, 2016; Ugo Rondinone, “Seven Magic Mountains,” Las Vegas, 2016. Co-Founders: Yvonne Force Villareal & Doreen Remen; Executive Director: Casey Fremont; Project Manager: Kathleen Lynch. For more information, please visit artproductionfund.org
For Media Inquiries Please Contact: 44 Communications: Alexandra Sullivan & Christopher Langley, chris@44-communications.com; alexandra@44-communications.com
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